Case Study — SEO & Content
When we started in May, marketcraft.ai had one blog post and no organic search traffic. Sixty days later, the blog ranked on the first page of Google for 68 different medtech searches, and its search impressions had grown almost six times over in a single month.
MarketCraft is a marketing agency for medtech and life sciences companies.
When we started, their website had one blog post and zero organic search traffic.
Not low traffic. None.
Google had almost nothing from them to show.
Sixty days later, marketcraft.ai was ranking on the first page of Google for 68 different searches, from acquisition news to "medtech marketing agency."
Here is how the blog got built.
Medtech buyers search like everyone else.
They look up acquisitions, FDA clearances, go-to-market strategy, and the agencies who do this kind of work.
Most agencies in the space publish generic content, or nothing at all.
So the opening was wide.
Omar put it plainly on an early call. He wanted anyone who thought about anything in medtech to land on MarketCraft.
The blog is how you win that, one search at a time.
Anyone can publish blog posts. Few of them rank.
The difference is the system underneath.
We built the content around what medtech founders and executives type into Google.
Every post targets a search with real volume and a realistic chance to rank.
Omar hosts The State of MedTech, 380 episodes of interviews with the biggest names in the industry.
We mine that archive for real quotes, real stories, and real angles.
So the posts read like they came from an insider, because the source material did.
Output went from 8 posts in May to 17 in June.
The more the engine runs, the more search real estate it takes.
Search impressions grew faster than the post count, which is the signal the system is working.
By June, the blog was on Google's first page for 68 searches, up from 23 in May.
Nineteen of those sat in the top three results.
These are a few of them:
Seventeen different pages held a first-page spot for at least one search.
The acquisition and exit stories rank fastest, often within days of going live.
Average position went down, and so did click-through rate.
Those are the numbers that prove the strategy is working.
That's exactly what happens when you flood Google with new pages.
Every new post enters low and climbs as it earns trust.
Seventeen new pages in a month pull the average down while they are young.
Clicks still grew 83% in the same month, which is how you know the drop is healthy.
June showed one more signal worth watching.
The site started getting visits from AI assistants, readers arriving from tools like ChatGPT and Perplexity citing MarketCraft.
It's small so far, four sessions, but it points at where medtech buyers search next.
All figures from Google Search Console, the site's own data.
The blog is one half of the MarketCraft engagement.
On LinkedIn, we grew the founder's reach 148% in a single month, on fewer posts.
The two channels feed each other, and both compound.
SEO is the compounding bet. It's also the patient one.
The first few weeks looked like nothing was happening, because from the outside, nothing was.
The pages were going live and getting indexed.
By June they were ranking.
This is what the first 60 days of a real content engine looks like, and it keeps building from here.
B2B founders and agencies in technical categories who want to own how their market searches
Companies sitting on real expertise, a podcast, a body of research, or deep domain knowledge, that never becomes content
Businesses with a new or thin website that need a search presence built from the ground up
Founders who want compounding organic traffic instead of renting every click through ads
I'm Frederik, a conversion copywriter and content strategist.
I build content systems that put a company's expertise in front of the people searching for it.
Most businesses have the knowledge and none of the system that turns it into search rankings. So I build the engine, the keyword strategy, the writing, and the cadence, run as one operation.
I work on a retainer basis, because SEO compounds over time. That's also why my availability is limited.
If you want to own how your market searches, and you're starting from little or nothing, let's talk.
We'll look at your site, your expertise, and what a real content engine could rank you for. If it makes sense to work together, we'll know by the end of the call.
Book Your 20-Minute Strategy CallI take on one to two new clients per month, on a retainer basis.