Case Study — LinkedIn Growth
Omar Khateeb helps medtech founders build their LinkedIn brands. He already knew the platform cold, with 47,000 followers and the number one podcast in the industry. A dedicated system and a fresh pair of eyes took that further, adding 148% more reach in a single month, on fewer posts.
Omar Khateeb runs MarketCraft, a marketing agency for medtech and life sciences companies.
Part of what MarketCraft does is build LinkedIn brands for medtech founders and CEOs.
So Omar knows this platform. His own profile already carried 47,000 followers, years in surgical robotics, and The State of MedTech, the number one podcast in the industry.
He didn't come to us to learn LinkedIn.
He came for the part that's hardest to do for yourself, the constant tracking, experimentation, and production, run by a dedicated partner while he focused on the business and the podcast.
In June, his profile pulled 346,001 impressions. That's up 148% over May, on fewer posts.
Omar advises founders on exactly this.
And the hardest brand to see clearly is still your own.
The person running the company and hosting the podcast has the least time to sit with the analytics and test what moves.
So that part became our job.
We tracked every post, ran experiments, and fed the winners back into the plan, every week.
A fresh pair of eyes on a brand you're too close to is worth more than most people expect.
We treated Omar's profile like an experiment.
We tried a lot, tracked all of it, and kept what performed.
Three things drove the results.
We ran carousels, graphics, first-person stories, and posts built from the podcast.
Some formats outperformed others by a wide margin.
Story and point-of-view posts won, so we concentrated the effort there.
One personal story Omar posted was seen more than 200,000 times in a few days.
Omar has 380 episodes of The State of MedTech, full of stories most of his audience never hears.
We pulled from that archive, the exit stories, the FDA lessons, the investor-room moments.
His expertise was always there. We built a system to get more of it into the feed.
More volume looks like the obvious path to more reach.
Our tracking showed the opposite.
Fewer, sharper posts pulled more reach than a full calendar of them, so we cut the cadence and raised the bar on every post.
Big impression numbers are easy to inflate.
The question that matters is who saw the content.
For a medtech marketing agency, the answer needs to be founders, executives, and the strategic buyers inside the industry's biggest companies.
Here is who Omar's content reached:
Founders, CEOs, and presidents make up the top job titles in that audience.
These are the exact people MarketCraft sells to.
The content travelled far, and it landed on the buyers.
The reach keeps building because the system runs every week, and the following keeps growing with it.
LinkedIn is one channel of the MarketCraft engagement.
At the same time, we built their SEO blog from zero.
It went from no organic search traffic to ranking on the first page of Google for 68 different medtech searches, in 60 days.
This works because Omar has something real to say.
A system amplifies expertise. It can't manufacture it.
Omar brought the years in the industry, the podcast, and the framework. We built the engine that puts more of it in front of the right people, and keeps the audience growing.
So if you have genuine expertise and a LinkedIn presence that could reach further than it does, this is what a dedicated system and an outside perspective can do with it.
Founders and experts who already know their space and want a dedicated system running their LinkedIn
Busy operators, running a company, a podcast, or a practice, who don't have time to track and test their own content
People who advise others on brand but are too close to their own to see it clearly
Companies whose founder is the brand, who want that presence reaching further and the right people
I'm Frederik, a conversion copywriter and content strategist.
I build content systems that put a founder's expertise in front of the people who buy from them.
Most experts have the authority and none of the system. So I build the engine, the strategy, the writing, and the cadence, run as one operation.
I work on a retainer basis, because content compounds over time. That's also why my availability is limited.
If you have real authority in your space and a LinkedIn presence that could be reaching further, let's talk.
We'll look at your audience, your expertise, and what a real content system could put in front of the people who buy. If it makes sense to work together, we'll know by the end of the call.
Book Your 20-Minute Strategy CallI take on one to two new clients per month, on a retainer basis.